Retaining and growing our key accounts is the most critical thing we need to do

What do you spend most of your time on when working with your key accounts - Delivering
or Developing? How much time do you spend on genuinely driving the account towards your planned destination?
The Genuine Partnership Model (GPM™) is a strategic development tool that works with
those managing key accounts over 12-18 months. It enables delegates to focus on both the
short term delivery and longer term strategic aspirations, through a layered approach to their development.
With this, the plans that you have will happen. Not only will your people develop, but the
aspirations you have for your accounts will become reality.