Commercial brilliance begins with each individual.
Our proven BeGrowth™ approach starts with results from the very first module.
How it works
We all know ‘sales’ can be a trigger word.
Take an otherwise confident and competent account manager or subject matter expert and ask them to sell more, nine times out of ten their whole body language and demeanour will change.
Little do they know, they’re already 80% there. Our BeGrowth™ formula takes them to 100%
Inside-out, not outside-in
An outside-in approach is how most training works, developing skills with an emphasis on what people need to DO differently.
But if they don’t know what they need to BE first, to reach the end destination of accelerated growth, these skills won’t stick.
We start by helping them identify what they need to BE to achieve growth. Then we bring all the brilliance they already possess to the party. Starting way ahead of the competition. Only then do we bring the right behavioural development to bear, to support them to BE commercially brilliant.
This is the critical inside-out approach that makes these new behaviours stick.
We apply three accelerators that, when your teams bring them to the fore in the right intensities, will sustainably boost your growth better than anything else:
BeKnowledgeable
in clients, in the marketplace, in your business
BeImpactful
through relevance, resourcefulness, accountability
BeAdaptable
in the moment, future solution focused, responsive
Why is BeGrowth™ so important?
Because selling has changed. The way B2B buyers find you has changed. Gone are the days of seller push, we’re now in buyer pull.
15 years ago your buyers would get their list of contacts up, maybe have a phone call, brief a few agencies and request sales pitches to choose from. Today, the modern B2B buyer is far more comfortable doing their own research, trusting their existing contacts, inner networks and recommendations.
This has given organisations a brilliant opportunity to upskill their client team’s commercial abilities, to boost growth across the business. To ensure this outcome, it’s important to develop them in the right way.
Because B2B buyers are choosing their own shortlist of suppliers before you even know about it, you can’t just wait for them to come to you, you and your teams have to be ahead of their issue.
Buyers gravitate to forward thinking problem solvers. They already trust your team to solve their existing problem, what about finding the next one? We ensure that your team is pro-active and achieving 100% growth potential – anticipating and winning future work.